Releases tagged: gdpr

Jeet MukerjiJeet MukerjiJune 15th, 2018

Update: Beamery Comply: Extension and Automation updates

Following the Beamery Comply 'Consent Management' and 'Manual Anonymization' releases, we have been busy making enhancements enable customers to achieve and maintain a state of compliance more efficiently, by:

  • Integrating Consent Management and Anonymization into the Extension
  • Introducing Beamery Comply Automation

Integrating Consent Management and Anonymization into the Extension

Requesting consent outside of Beamery:

Now users can generate the consent URL for contacts in Beamery directly from the Extension, allowing users to more easily share the consent link outside of direct messages or campaigns, e.g. via LinkedIn InMail. We recommend using a link shortener before sharing the URL to provide a better contact experience.

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Protecting against sourcing Anonymized contacts:

Anonymized contacts will be flagged and blocked from being sourced into your CRM. 

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Introducing Beamery Comply Automation 

We have upgraded Recipes so users can automate compliance-related workflows on a regular basis. In addition, users will benefit from additional Recipe filters that also complement GDPR Automation to better target the right candidates with automated actions. There are three key updates to Recipes:

  1. Scheduled Triggers: A new type of recipe trigger which will run periodic database checks (instead of only triggering a recipe at the time a contact's record is updated)
  2. New filters: Enables users to filter contacts by:
    • When contacts were created, were last heard from, when an email is added to their profile, and which pools the contacts are NOT part of, to accurately segment and then tailor actions
    • Archived contacts, and contacts marked as ‘Do not contact’; this allows for an automatic database cleanse of contacts who should not be contacted
  3. GDPR Automation: Users can trigger actions based on when a contact opts in or out, filter contacts by their opt in status and filter contacts according to how long it has been since time consent was provided

Scheduled Triggers

Run checks on the database of contacts at regular intervals of every 1, 6, 12 or 24 hours, for filters selected. For example, this enables customers to automate the following:

  • Workflows based on previous updates to contacts (while standard triggers are future-facing)
  • Archive contacts without consent information after a certain period of time
  • Purge the database of archived, disengaged contacts after a certain period of time
  • Add contacts to a campaign as soon as the sourced contact’s email is added
  • Send a re-opt campaign when consent is about to lapse for contacts
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New Filters

The following filters have been added into recipes as part of this release, which work well with compliance workflows:

  • Date created
  • Archived
  • Marked as ‘Do not contact’
  • Last heard from
  • Doesn’t belong to pool
  • Primary Email
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GDPR Automation


Triggers:

Trigger actions depending on whether the candidate has opted in or out. For example, you can automatically send a confirmation email to the candidate or archive them using the consent trigger.

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Filters: 

Filter contacts by the Consent field and the Last Consented field. For example, to run regular purges of contacts who have opted out and have been archived (used in conjunction with the scheduled trigger), or to send 're-opt in' campaigns when the candidate’s consent is about to lapse.

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Romuald RestoutRomuald RestoutMay 25th, 2018

New Feature: Release Notes - Manual Anonymization, increased flexibility in filters, updates to the campaign report

As previously announced, this week we are releasing the final features as part of Beamery 4.0, including:

  • Manual Anonymization
  • Additional flexibility in Filters
  • Bulk actions in Advanced Search
  • Location Filter in Advanced Search
  • Updates to the Campaign Messaging Leaderboard

Manual Anonymization

GDPR has now come into effect. Following the Consent Management feature release earlier this month comes our Manual Anonymization feature, enabling customers to anonymize contacts who have expressed their right to be forgotten. Anonymization works like deletion, except we'll hide rather than delete the contact's name, email and social URLs so that we can identify, flag and block a previously anonymized contact from being accidentally added back into the database. 

For a step-by-step walkthrough of how to set up Beamery for complete compliance and how to use the Manual Anonymization feature, ask your Customer Success Manager to walk you through the 'Beamery Comply: Consent Management and Manual Anonymization - Implementation Checklist'


Anonymizing contacts:

Super Admins, Admins and Team Members can anonymize contacts from their full profile via a two-step process to reduce the risk of accidental anonymization. Anonymization is only possible for Archived contacts and the user must archive the contact before taking this step. They will receive a warning to confirm if that step has been taken when they attempt to anonymize a contact. 

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Un-anonymizing contacts:

Super Admins can manually un-anonymize contacts from a candidate's profile by selecting the three-dot dropdown menu at the top right. This should only happen if a candidate has opted back in to receiving communications from you. If a user (who isn't a Super Admin) needs to un-anonymize a contact (having received the contact’s request), they can ask the candidate to sign up via a form, or they can share the contact’s full profile URL with a Super Admin.

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Once an anonymized contact has been un-anonymized (or they opt back in via a form), the contact will re-appear as a standard profile with their name, email and social URLs. You will also see an activity card in their full profile indicating when the contact had been previously anonymized for full context.

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Preventing anonymized contacts from being added back into Beamery:

If someone on your team tries to manually add an anonymized contact into Beamery, they will be redirected to the anonymized full profile and subsequently prevented from being able to re-create an anonymized contact.

Filters

‘Contains’ filters - to enable better identification when filtering ‘Location’ and ‘Keywords’. This means you can filter candidates based on a partial text search. For example, you can enter part of a location or part of a keyword to search for candidates in your CRM. Search results appear immediately as soon as you start typing.

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Location in Advanced Search

Beamery 4.0 allows you to refine your search per location. As with filters, this is based on partial text search.

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Bulk Actions in Advanced Search

Beamery 4.0 enables a ‘bulk action’ to be applied to a group of candidates in Advanced Search. This allows users to assign all candidates that appear in an Advanced Search result to a pool or vacancy, or to apply a tag in one single action.

Beamery Advanced Search already supports a variety of post-search actions such as adding a candidate to a vacancy, a pool, a campaign, or more. However prior to this update, this was only possible for one candidate at a time. Expanding this to enable bulk actions has been one of our most frequently requested features and we hope this can make a significant impact to the workflows of all Sourcers starting a new search.

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Messaging Leaderboard Update

The Messaging Leaderboard in the Campaigns Report showed open rates and reply rates, along with the change in this rate during a specified time period. Customers wanted to see the actual figures for opens and replies along with the open and reply rates, instead of only seeing the rate of change within the specified time period. They also wanted to see the click rate alongside the number of clicks.

Our update to the Messaging Leaderboard will now show this. We've also included a new column called 'Messages Delivered'. While 'Messages Sent' displays the total number of emails sent out, Messages Delivered displays only those emails that were received by the candidate (i.e this excludes emails that bounced or were undelivered, for example due to an invalid email address). Open, click and reply rates are calculated based on the number of messages delivered (which you can see in the example below).

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New Features

  • "Contains" filters on location and keywords

  • Bulk Actions in Advanced Search

  • Manual Anonymization

Updates

  • Location filter in Advanced Search

  • Messaging Leaderboard update

Jeet MukerjiJeet MukerjiApril 29th, 2018

New Feature: Release Notes - Beamery 4.0: Enabling GDPR compliance

Europe’s new General Data Protection Regulation is a vast new set of privacy rules intended to give Europeans more control over how their data is collected, stored, processed and transferred. Whether you are located in the EU, or located elsewhere but conduct business in the EU, all of your data processing activities that involve the data of EU citizens must comply with the GDPR, which comes into effect on May 25th 2018.

Beamery's Consent Management and Manual Anonymization features enable you to become fully GDPR compliant. For a step-by-step walkthrough of how to set up Beamery for complete compliance, your Customer Success Manager can take you through the 'Beamery Comply: Consent Management and Manual Anonymization - Implementation Checklist'.


IN SUMMARY

Consent Management: Create consent statements in Settings, request an opt-in for existing candidates (using Campaigns that link to the consent capture form), request opt-ins for inbound candidates (by appending the consent statement to all forms), and track consent (as well as the time since consent) for all contacts via the People Grid.

Manual Anonymization: Anonymize archived contacts, and un-anonymize candidates who retract their initial request to have personal information deleted. Anonymization works like deletion, except we'll hide rather than delete the contact name, email, social URLs; so that we can identify, flag and block a previously anonymized contact from being accidentally added to the database.

A quick note before we carry on. While we have consulted legal teams specializing in data protection when updating features, Beamery is not a law firm and we do not provide legal advice specific to your organisation. All wording in images are for placeholder purposes only and we recommend that you review all wording with your legal counsel and Data Protection Officer, or equivalent.


CONSENT MANAGEMENT

Setting up consent management:

Set up your consent statements via the Compliance section in Settings. This text will be shown to candidates on consent capture forms, and in forms for Beamery Pages customers.

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There are three sections, all of which are required fields:

  1. Consent request statement: This is where you can explain to candidates why you are asking for consent.
  2. Opt in statement: This is the statement that candidates will consent. It’s important to word this correctly and clearly so candidates understand what they are consenting to. The opt in/out answers to this statement map to the ‘Consent’ field in your People Grid, and if the candidate opts in, the ‘Last Consented’ field will show how many days have passed since the candidate opted in. 
  3. Privacy policy: It’s necessary to display a link to your privacy policy statement (updated with GDPR related information) along with the consent request statement. As per the GDPR, we'll also include our Data Enrichment policy automatically next to your privacy policy in the consent capture forms, to let candidates know how their data is enriched. If candidates are uncomfortable with having their data enriched, they'll need to contact you. We can disable enrichment for specific candidates. You will soon be able to control enrichment for each candidate from their profiles. 


Requesting consent from inbound candidates:

You will see a new GDPR opt in question in form builder. Ticking the box and publishing the form will make the consent statement visible on the form as a required question for the candidate to answer. By enabling the GDPR opt in question, the ‘Location’ field becomes a requirement for candidates, so you can track and manage consent for candidates that are in EU countries.

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The GDPR opt-in section can be left blank; your default compliance statements (already filled out in your Compliance Settings) will populate these fields automatically when published. But, you can overwrite your default compliance statements if needed by completing the necessary fields (as per the image above). 

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Requesting consent from existing candidates:

If you have the candidate's email address, you can set up a consent request campaign which includes either an opt-in button, or a link (which you can enter as a campaign variable). When the candidate clicks on the button or link, they will be redirected to the consent capture form, with the wording and privacy policy statement set up in your Compliance Settings.

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If you don't have the candidate's email address, you can still request consent by sharing a consent form URL that's unique to them. You can generate this link directly from their profile and copy it into your communication. As with the opt in button or a link in a campaign, this link will take them to a unique consent capture form with the wording and privacy policy statement set up in your Compliance Settings.

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Creating a consent email loop for candidates:

Candidates should be able to opt out as easily as they opted in, and they can do this by revisiting the consent capture form at any time through the same button or link. You might consider sending a consent confirmation campaign to candidates who have opted in and including the button or link in this message too.

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Tip: To find these GDPR-related campaigns in your Campaigns list, filter by ‘GDPR Campaigns’, which will display all active campaigns that include the opt-in link or button variables.

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Tracking consent in your database:

Consent is captured in two, filterable fields, which you can find as separate columns in your People grid: 

  1. Consent: This displays if a candidate has opted In or opted out
  2. Last Consented: This displays the time in days since the candidate opted in, to help you eventually schedule re-opt in campaigns, or to automate purges of contacts without up-to-date consent 
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You can use these fields to filter candidates who have either opted out, or candidates who last consented beyond a certain period of time (who you can then archive or delete to keep your active database clean, and mark them as 'Do not contact' from their profiles).


MANUAL ANONYMIZATION

When a contact is anonymized, all of their data is deleted from the Beamery database, aside from name, email and social URLs, which are hidden. These are kept in order to check and prevent anonymized contacts from being accidentally added back into Beamery, with or without an email. Beamery prevents users from re-adding anonymized contacts into the database by flagging previously anonymized candidate profiles.

Anonymizing contacts:

Super Admins, Admins and Team Members can anonymize contacts from their full profile via a two-step process to reduce the risk of accidental anonymization, where the user is required to archive the contact first, and will receive a warning to confirm the action when they are about to anonymize the contact. Anonymization is only possible for Archived contacts.

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Un-anonymizing contacts:

Super Admins can manually un-anonymize contacts from their profiles via the three-dot dropdown menu if contacts have requested to be un-anonymized. If a non-Super Admins needs to un-anonymize a contact having received the contact’s request, they can either ask the candidate to sign up via a form, or share the contact’s full profile URL with a Super Admin.

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Once an anonymized contact has been un-anonymized or re-opts in via a form, the contact will re-appear as a standard profile with their name, email and social URLs. You will also see an activity card in their full profile indicating when the contact had been previously anonymized for full context.

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Preventing anonymized contacts from being added back into Beamery:

If someone on your team tries to add an anonymized contact into Beamery either manually, or when sourcing via the Extension, they are redirected to the anonymized full profile, and are prevented from being able to re-create an anonymized contact.


COMING SOON: Compliance automation including automated anonymization, and compliance reporting.